Eloqua Honors Unisource for Most Creative Marketing Campaign

NORCROSS, GA (November 22, 2011) – Unisource Worldwide, Inc., one of the largest privately held companies in the United States, has been named winner of a 2011 Markie Award for Outstanding Achievement in the Most Creative Marketing campaign category.   The award was presented by Eloqua, a leading marketing automation company, during an award ceremony at the 2011 Eloqua Experience – the company’s global user conference.

​The Markies, now in their fifth year, set the industry standard for marketing automation and revenue performance management awards.  This year alone, the Markie Awards received 200 submissions across 20 categories.  Unisource was recognized for its porcelainECO™ ‘Put it in Play Giveaway’ campaign.

“Creating an award-winning marketing campaign isn’t luck – it is the result of solid research, great targeting, focused content, personalization and timing with positive measureable results, said Ed Farley, Senior Vice President, Marketing & Corporate Communications.  “Unisource’s in-house marketing team along Mira Design Studio LLC, is honored to receive this award.”

The winning porcelainECO™ ‘Put it in Play Giveaway’ campaign consisted of three emails targeted to the print community within a 45 day period.  The campaign was designed with amusing and creative custom illustration styles using compelling subject lines to create a more personal connection to Unisource customers and prospects.

“A truly creative marketing campaign delights the customer,” said Joe Payne, CEO of Eloqua. “Unisource Worldwide delivered delight directly to prospects’ inboxes with a highly personalized and fun campaign, and the results speak for themselves.  That’s why we’re excited to recognize their work with a Markie Award.  Congratulations to the team!”


About Unisource Worldwide, Inc.
Unisource Worldwide, Inc., headquartered in Norcross, Ga., is one of the largest privately held companies in the United States and offers a comprehensive suite of customer solutions – including engineered design capabilities, eBusiness technologies, logistics expertise, paper brokerage services, and environmentally-responsible options – in its industry.  The company also markets a full line of commercial printing and business imaging papers, packaging materials and systems, and facility supplies and equipment.  With more than 4,500 Team Members located worldwide throughout business units in the United States, Canada, Europe and Asia; and a fleet of “Big Red” trucks based at approximately 85 locations across North America, Unisource is the company that provides Customer Solutions in a Global Market.  Unisource can be found online at www.unisourceworldwide.com.
About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
For more information contact:
Kevin Feeney
Senior Director, Corporate Communications
Unisource Worldwide, Inc.
(770) 209-6552